August 28, 2004

The McDonaldization of ... Grammar?

While I was in Australia, McDonald's Australia was running an advertising and in-store promotion campaign about the quality and freshness of its food. Unfortunately, they failed to pay attention to the quality of their modifiers.

As an old classmate of mine in high school would no doubt have said, "Who was the ad wizard who came up with that one?"

Posted by anatole at August 28, 2004 11:52 AM

Wonderful. Like the wonderful, wonderful billboard near Bronson and Carling many years ago: "Highliner: Wonder why you don't eat fish more often?" (accompanied by a close-up shot of Highliner fishsticks on a plate)

I'm still waiting for ads brave enough to use "whom" instead of "who". For instance IBM: "Whom do you need?" But I'm not even sure if I understand anymore exactly how 'whom' should be used.

Posted by: George at August 29, 2004 09:37 AM